Many individuals who come online to start a business or just get more exposure have a difficult time adjusting to the online world. To build a brand you have to utilize several marketing strategies that will put you in a position to be successful. Video is one of the excellent ways to develop a brand on the Internet. The Internet is still dominated by text, more than 90% of all content found on the Internet today is generated through words. This is due, in significant part, to the way that search engines rank websites based on particular keywords. But the tide is changing and branding with animated video is becoming a popular tool for many businesses and entrepreneurs.
Why Should You Use Video For Brand Awareness?
1. To Gain Interest
Animated videos are good at grabbing the attention of your audience and explaining your business to potential customers. The reason animated videos gain much interest is because they are fun, and they tell story of your business in an easy and entertaining way. Some businesses are complex, and it ‘s hard to comprehend what they do, animation videos can help explain what you do without overcomplicating it.
2.To Keep People on Your Site
A high bounce rate on your website indicates that people are clicking on your website and leaving quickly without doing anything. Web sites that have a video that can grab visitors attention quickly and keep them from leaving the page so fast. An animated video on your website can also make you look like an expert in your field, therefore helping people decide to do business with you.
3. To Increase Your SEO
It is important to get your business on the first page of search engine. A good way to increase SEO is to get a video. Statistics has revealed that companies with a video are 55x’s more likely to get on the first page of search engine.
4. To Exрlаіn Abѕtrасt Ideas
When уоu hаvе an idea thаt is аbѕtrасt or tоо соmрlісаtеd fоr mоѕt tо undеrѕtаnd, thеѕе videos can help gеt уоur роіnt асrоѕѕ. It саn be a lоt еаѕіеr tо ѕhоw than tеll whеn it соmеѕ tо соmрlеx аnd аbѕtrасt ideas. Anіmаtіоn vіdеоѕ саn brіng уоur іdеаѕ to lіfе.
5. To Mаkе A Sаlе
Vіdеоѕ wіll hеlр уоu іmрrоvе your buѕіnеѕѕ and compete with thе market. Studіеѕ rеvеаl that 50 to 85 percent оf сuѕtоmеrѕ are mоѕt likely tо mаkе a purchase frоm a соmраnу оnсе they ѕее vіdеоѕ аbоut the buѕіnеѕѕ. Cuѕtоmеrѕ gеt bоrеd rеаdіng a lоng text аnd lоng аdvеrtіѕіng messages, аnіmаtеd vіdеоѕ break uр thе monotony of bоrіng оld аdvеrtіѕеrѕ аnd brіng ѕоmе new аnd fun thаt роtеntіаl сuѕtоmеrѕ еnjоу.
How Can We Help?
Branding with video in this competitive marketplace is essential to your brand because of its ability to connect with potential consumers on a visceral level. Beezhub is a team of creative heads and with our dedicated video animator; video creation subject to professionalism, when you are looking to create an engaging and high-quality video for your company, then you should work along with an expert. At Beezhub, we produce high quality engaging videos that will keep people impressed and create an increase in conversion rates. When you deal with Beezhub, your brand identity will be etched in customers’ mind, and it will be your business they think of first when they need what you offer.